Strategy, identity, editorial and spaces — offered separately or together, always by the same small team from first visit to final proof.
Brand strategy
Positioning, naming and the story you tell when nobody is selling anything.
Typical deliverables
Research · Positioning · Naming · Tone of voice
Identity design
Letterforms, type systems, colour and the small rules that keep them honest for years.
Typical deliverables
Logotype · Type system · Colour · Guidelines
Editorial & print
Books, menus, stationery and objects that reward being held and read slowly.
Typical deliverables
Books · Menus · Stationery · Packaging
Spaces & digital
Wayfinding, signage and websites built to be read slowly and used quickly.
Typical deliverables
Wayfinding · Signage · Websites · E-commerce
Twelve to twenty weeks, on average
i.
Week 1 — 2
Visit
We come to you. We walk the rooms, taste the menu, read the archive and listen before we propose anything.
ii.
Week 3
Letter
Instead of a deck, we write you a letter: what we heard, what we believe, and what we would like to make.
iii.
Week 4 — 9
Draft
Letterforms, palette and voice are drawn in pencil first, then set, then tested in the real place.
iv.
Week 10 — 14
Proof
Everything is printed and annotated by hand. Nothing ships until it has survived the red pen twice.
v.
Week 15 +
Release
We hand over a living system and a guide your team can write in — then we check in every season.
Fees shared on request
From twelve weeks
Most chosen
Commission
A complete identity, editorial or spatial project, from the first visit to the final proof and handover.
Seasonal
Retainer
A standing relationship for places that change with the seasons: menus, campaigns, signage, the website.
Two days, on site
Workshop
A short, intensive visit to name something, find its voice or untangle a brand that has grown in too many directions.
fol. vii — Begin a commission
Vellum Studio
Est. MMXII
Made slowly, read closely.
0
0
1
0
0
1
2
3
4
5
6
7
8
9
0
0
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
%
Setting the type
Vellum Studio
Est. MMXII
Made slowly, read closely.
0
0
1
0
0
1
2
3
4
5
6
7
8
9
0
0
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
%
Setting the type